Shortpaper: How to lead and selling change to the finance team, budget holders and the Senior Team

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Shortpaper: How to lead and selling change to the finance team, budget holders and the Senior Team

NZD $15.00

Far too many well-meaning initiatives fail because we have not understood the psychology behind getting change to work. This shortpaper explores the work of Steve Saffron and Dave Logan in The Three Laws of Performance and John Kotter’s Leading Change. It covers the importance of Harry Mill’s “self-persuasion”, sets out an eight-stage process that will help you implement the practices in this book and offers guidance on delivering persuasive presentations.

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Product Description

This shortpaper covers the works of Steve Saffron and David Logan in their book “The three laws of performance”, that explains why so many change initiatives have failed; as well as covering Harry Mill’s work “The Aha! Advantage” where the topic of self-persuasion is discussed. Also of note is John Kotter’s 1996 bestseller “Leading Change” which discusses and 8 stage process for creating major change within an organization, including establishing a sense of urgency and creating a guiding coalition.

All of this loops back to the main objective of convincing the Senior Management Team to run a focus group to assess, validate, and scope the proposed initiative through the use of emotional drivers and persuasive language.

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